TOYPOGRAPHY

Hello, everybody! This is Dainippon Type Organization.We created a brand-new block of making character!
They look like simple English character blocks at first.
Just try to combine the parts!
It will transform in the Chinese character or the English character of the same meaning.
You might feel it mysterious.
Of course, you can freely make unique shapes, or discover new combination of characters.
Play with characters, twist your brains, and enjoy a flash of inspiration.
"TOYPOGRAPHY™" -- A TOY of TYPOGRAPHY.
It is the best tool to give the imagination and creativity.

大日本タイポ組合

秀親と塚田哲也の2人で1993年に結成。日本語やアルファベットなどの文字を解体し、組合せ、再構築することによって、新しい文字の概念を探る実験的タイポグラフィ集団。ロンドン、東京での個展、バルセロナやシンガポール、香港、東京などの企画展や数々の出版物に参加。2003年には、バルセロナで設立10周年記念の個展を開催し、同時に作品集『TYPE CARD PLAY BOOK』をバルセロナの出版社Actorから刊行。 2004年にはNIKEブカツキャンペーンロゴを制作、2005年にはコクヨのAn（エイ・エヌ）ブランドから、すべてが罫線のような文字でデザインされている『ノーーーーーーーーーート』を発売した。

Dainippon Type Organization

Formed by Hidechika and Tetsuya Tsukada in 1993. They are experimental typography performers who disarticulate or combine Japanese characters and alphabets into unique new typography. They have participated in personal exhibitions in London and Tokyo, as well as exhibitions and numerous publications in Barcelona, Singapore, Hong Kong and Tokyo. In 2003, they hosted the 10 year anniversary exhibition in Barcelona, and at the same time published "TYPE CARD PLAY BOOK", a portfolio book, from Barcelona publisher, Actor. In 2004, they created a logo for NIKE Bukatsu Campaign. In 2005, from KOKUYO's An brand, they published "ノーーーーーーーーーート(Noooooooooote)", a notebook that is designed with letters that look like ruled lines.

コクヨ株式会社『ひらめきラボ』

コクヨ株式会社が立ち上げた、人間の『ひらめき』(creativity)を総合的に研究する部署。中でも『ひらめきトイズ』チームは、世界の知育玩具や教育ゲームを調査し、考える力を育む遊びやオモチャを研究開発している。

KOKUYO Co., Ltd. "HIRAMEKI Lab"

It is a post that KOKUYO Co., Ltd. started up. Its purpose is researching person's 'Flashing' (creativity) overall. Especially 'HIRAMEKI Toys' team investigates an intellectual training toy and an educational game for Infantile education in the world. it researchs and develops the toy(or play) that brings up "power to think."

DesignTide in Tokyo 2006 メイン会場 3F / Main Venue 3F

2006 / 11 / 01 - 11 / 05
10:00 - 19:00

東京都渋谷区神宮前6-12-20　東洋ビル
Toyo building 6-12-20 Jingumae, Shibuya-ku, Tokyo

問い合わせ：03-5770-4127（デザインタイド実行委員会）
Contact : 03-57704127 (DesignTide committess)